
The pressure on security and service providers hasn’t changed, but the scale has. More endpoints, more alerts, more tickets, and customers who expect faster answers and fewer outages. Headcount alone can’t solve that.
AI-driven automation is starting to absorb that workload in meaningful ways. For MSSPs, that means faster alert triage and investigation. For MSPs, it shows up in endpoint management, ticket resolution, and catching issues before they escalate into client calls. The underlying goal is the same across both: handle more, with the same team.
That’s achievable. But it doesn’t happen by enabling AI features and walking away. It requires clean data, workflows designed around automation, and a clear view of where human judgment still needs to be in the loop.
This webcast cuts through the noise and gets into how MSPs and MSSPs are actually putting AI to work today, what’s required to do it well, and what tends to go wrong when those conditions aren’t in place.

As CEO of ITECH Solutions, I help mid‑market and enterprise organizations navigate complex IT transformations. Much of my work centers on serving as a fractional CIO, CISO, and CAIO, guiding cybersecurity strategy, AI adoption, data governance, compliance, business continuity, and technology‑enabled growth. I’ve supported clients through high‑stakes M&A integrations, aligning IT systems, mitigating risk, and building post‑merger cybersecurity resilience. A recent highlight: helping a client scale from ~100 to 4,500 employees with secure, scalable infrastructure and strategic roadmaps that enabled rapid expansion, ultimately contributing to a $1.2B acquisition. Our security philosophy is Microsoft Defender‑first, strengthened by strategic partnerships. As a preferred ThreatLocker partner and member of their Partner Advisory Board, I help influence their roadmap. ThreatLocker’s prevention‑first, left‑of‑boom approach complements Defender perfectly, aligning with MITRE ATT&CK and integrating seamlessly into the Microsoft ecosystem. After a decade building custom tools around Microsoft platforms and RMM systems, I entered the MSP channel in 2016 during a period of explosive growth. I saw the fragmentation, technical debt, and weak compliance posture across the industry and in late 2023, I led a shift toward a unified ERP built on Microsoft Dynamics 365. Partnering with TekStack, we’re now building a purpose‑built ITSM platform entirely within Microsoft’s Dataverse. This Microsoft‑first architecture delivers superior data governance, deep M365/Azure/Power Platform integration, and AI‑native readiness. It eliminates silos, enables intelligent automation, and empowers IT teams to deliver proactive, compliant, high‑impact services. My mission is simple: build resilient, intelligent technology environments that drive real business outcomes, whether through enterprise cybersecurity, AI operations, M&A transformations, or secure scaling.

Theresa Lanowitz is a globally recognized cybersecurity leader, former Gartner analyst, and former Chief Cybersecurity Evangelist with AT&T Cybersecurity and LevelBlue.She is the creator of Executive-led Growth, a strategy that emphasizes the importance of business understanding in the cybersecurity market.With a distinguished career in the technology industry, Theresa has held influential roles at companies including Gartner, Borland, Taligent, and Sun Microsystems, significantly impacting application security and emerging technologies.Theresa is a globally respected leader known for her deep and diverse experience in cybersecurity. She frequently speaks at major industry conferences, including RSA and Black Hat sharing her insights on market trends, AI integration, and the evolving threat landscape. She’s been published in Forbes, Dark Reading, SC Media, ISMG, InformationWeek, and more, with her contributions reflecting a deep commitment to advancing cybersecurity practices and fostering innovation within the industry.Theresa holds a Bachelor of Science in Computer Science from the University of Pittsburgh, Pittsburgh, PA.

Pinar Ormeci is a technology executive and CEO of Lexful, an AI-native documentation platform purpose-built for managed service providers (MSPs). She has led and grown B2B SaaS and high-growth technology companies with a focus on operational rigor, data-driven execution, and durable revenue growth.Prior to Lexful, Pinar served as CEO and board member of Timus Networks, where she drove rapid expansion and guided the company through its next phase of scale. Her background also includes senior leadership roles at Fortune 500 technology companies and participation in multiple successful exits.

Michael is Publisher & Content Director for MSSP Alert, ChannelE2E, and ChannelPro. Michael is a 35-year IT media veteran, having spent 15 years at IDG working with brands including Computerworld, CIO, and Network World. Twenty years ago, he founded the ChannelPro Network and built it into a thriving community of MSPs and service providers—which today remains a leading resource for the IT channel. Michael has hosted IT webinars and events throughout his career and has led the creation of content and marketing programs that have informed and influenced IT audiences worldwide. A natural storyteller, he focuses on helping vendors and technology providers build trust and meaningful relationships with channel partners and business leaders.