Are your VDPs earning the click?
Are your VDPs earning the click?
In a market where shoppers are stretching every dollar, your listings need to answer every question before it’s asked. Today‘s buyers do their homework before they ever contact a dealership, and your Vehicle Detail Pages are where that decision gets made.
93% of car buyers use auto marketplaces in their path to purchase. When budgets are tight, a complete listing is often what separates a click from a pass — and how you merchandise your vehicles shapes everything from AI-powered search visibility to the moment a shopper picks up the phone.
The dealers pulling ahead treat every listing like a sales pitch. The Cars.com Guide to Digital Merchandising gives you the tactics to make every VDP work harder
What’s inside:
See how Today‘s shoppers evaluate vehicles — and what makes them click or move on
Learn merchandising best practices that help your inventory surface across search, AI, and marketplaces
Optimize your VDPs to confirm fit, reinforce price, and build buyer trust
Discover how pricing transparency and reputation signals turn browsers into buyers
Use the included VDP assessment to spot the gaps holding your listings back