Telecommunications operators are facing a perfect storm of stagnating revenue, declining ARPU, and increasing customer churn. While investments in network infrastructure and digital transformation continue, many telecom sales models remain outdated and inefficient.

Today’s customers expect faster, more personalized engagement across every channel. They want relevant offers, proactive communication, and seamless digital experiences. However, traditional sales approaches such as manual processes, static scripts, and siloed tools are too rigid to keep pace with evolving expectations and complex customer journeys.

Disconnected systems slow decision-making, reduce visibility, and create missed opportunities across the entire lifecycle, making it harder for telecom providers to drive growth and retain customers.

Agentic AI changes the equation.

Microsoft’s Accelerating Telecom Sales with Agentic AI eBook shows how telecom operators are transforming sales into intelligent, proactive, and scalable growth engines. Autonomous AI agents can predict customer needs, personalize engagement in real time, and continuously learn from every interaction to improve outcomes across acquisition, retention, and revenue expansion.

What you’ll learn in this eBook:

This eBook explains how agentic AI systems engage prospects automatically and deliver hyper-personalized experiences across the telecom sales journey. It explores how autonomous agents predict customer behavior, prioritize high-value opportunities, and continuously optimize performance. You will also discover practical frameworks for modernizing telecom sales from lead generation and qualification to engagement, quoting, deal closure, and post-sale growth. The guide highlights how Microsoft and TM Forum Open Digital Architecture support scalable, standards-based implementation and how telecom organizations can start with focused use cases and expand AI adoption across the enterprise.

The results speak for themselves.

Telecom providers adopting agentic AI are already seeing measurable improvements in sales productivity, customer engagement, and revenue growth. Intelligent automation is helping accelerate sales cycles, reduce churn by identifying at-risk customers early, and increase ARPU through personalized cross-sell and upsell strategies. These organizations are also improving forecasting accuracy, pipeline visibility, and customer acquisition efficiency.

Get the complete eBook.

Download Accelerating Telecom Sales with Agentic AI and discover how to deliver smarter, faster, and more personalized growth with agentic AI and the Microsoft Cloud.