Life insurers pay out more than $100 billion in death benefits each year — yet fewer than 1 in 10 beneficiaries ever become customers themselves.

Join this timely webinar to explore new research from Empathy and LIMRA, revealing what beneficiaries truly need during and after the claims process — and how carriers can turn these critical moments into long-term loyalty opportunities. You’ll gain practical insights into the gaps between what families expect and what they actually receive, along with actionable strategies to strengthen engagement, trust, and retention across generations.