For furniture brands, scale on Amazon often creates a hidden tradeoff. As volume grows, shipping zones expand, dimensional weight exposure increases, damage risk rises, and Prime metrics become harder to protect. What looks like growth can quietly erode margin and visibility.

In this whitepaper from Furniture Today and ShipSage, The Goldilocks Problem in Furniture Fulfillment, you will see why oversized SKUs break traditional fulfillment models and how to redesign Seller Fulfilled Prime around furniture realities.

You will learn how to:

• Identify where margin is lost through dimensional weight, long zone shipping, damage, and reverse logistics
• Evaluate the true economics of Seller Fulfilled Prime for oversized and extra large items
• Design a right sized multi warehouse network based on demand density, not footprint size
• Protect OTDR, valid tracking, and Prime visibility through disciplined template governance and automation
• Reduce inventory fragmentation, split shipments, and safety stock inflation as nodes expand
• Transition to SFP using a phased SKU rollout and hybrid fulfillment model that protects revenue during onboarding

Download the whitepaper to learn how to win Seller Fulfilled Prime for furniture without losing margin or operational control.