Attackers have AI now, that’s not new! They’re pointing it at the businesses least equipped to fight back. For SMBs, the threat landscape has shifted: phishing, identity attacks, and intrusion are faster, cheaper, and more convincing than ever. At the same time, those same SMBs are racing to adopt AI internally, usually with no policy and no guardrails, leaking data into public models and opening a second front their partners can’t see. And underneath it all is the noise, leaving owners overwhelmed and partners under pressure to have the answers.

This session gives the channel a security-first view of AI: how attackers are weaponising it, how SMBs should be governing their own adoption with real policies, and how partners turn that protection into a genuine, repeatable revenue stream. You’ll leave knowing how to defend your customers, advise them, and grow your business doing it.

Speakers

Sasha Roshan
Senior Sales Engineer
Huntress

Sasha Roshan, Senior Sales Engineer at Huntress, is a passionate advocate for cybersecurity with a mission to educate the world about online threats and how to stay protected. With a BSc in Computer Network Security and a wealth of experience, Sasha specialises in all Huntress products while also contributing to the company’s newsletter and cyber content for marketing.
Building lasting partnerships and fostering trust. His career highlights include being personally invited to present alongside the Cyber Crime Unit at the Metropolitan Police HQ, a testament to his expertise and dedication to the field. Outside of work, Sasha channels his energy into creating cybersecurity content on his YouTube channel and LinkedIn, give him a follow!

Nima Sherpa Green
EMEA Editorial Director
The Channel Company

Bio: "Nima Sherpa Green is a British/Sherpa broadcast journalist and editor. She has a multimedia background in newsrooms around the world. Currently the EMEA Editorial Director at The Channel Company, she was the UK Editor of CRN and Editor of its European sister publication Channel Partner Insight.
As the editorial founder of the Women in Channel series in 2018, she is passionate about championing diverse views and insights within the industry. She has an MA in Journalism from Monash University, Melbourne and a BA in Political History of Southern Africa from the University of Sheffield."

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